The heart-shaped cake in the photo is called “licidersko srce” and at the time when my grandma was a teenager, it was more than a kind of a sweet treat: those used to be sold at fairs and if a boy bought it for a girl it used to be considered a huge statement.
Nowadays, they can’t be found that easily, but there is a shop in Belgrade which is still successfully making & selling all kinds of retro sweets: hard boiled candies, heart-shaped lollipops, sweet peanuts, rainbow-swirls, candy sticks, caramel sweets, transparent glucose fruits, boiled mints, Turkish delights, and many more which I do not know how to call in English.
The shop has been in business for almost 80 years and it has always been a small family manufacture, situated in its original location, in its original size. When asked why not striving to develop, the owners say that there’s no need for that. Not only do they have their regular customers, but they are discovered by someone new every day.
And it’s true: whenever I drop by, I have to wait. And I’ve never decided to not queue up!