Image by Svetlana Copic

Hema Keya Neye – Health food store

All health food stores are very similar, at least at first glance, yet this one has, by far, been my favorite for years.

Like in every other well-stocked health food store, here you can find whole-grain breads and pasta, cold pressed oils, algae, teas, ready-made sandwiches, pies and sweets, along with some rarer ingredients, like raw cocoa…basically, everything one needs for macrobiotic, or gluten-free, or organic, or simply healthier eating.

When you look around more carefully, you will discover a small, but well-edited corner with books and a not so small section with organic, all-natural cosmetics, including fresh handmade creams and a really nice selection of Ayurvedic and the latest super-food supplements.

It is the really small and subtle things that add up to its overall impression and make it my favorite. First of all, the shop is well stocked with fresh organic fruit and vegetables – during summer, you can even order wild forest berries from Kopaonik Mountain. Still, the best thing in the shop is the nice, relaxed atmosphere and kind and helpful salesladies who seem to really enjoy their jobs.

And like a cherry on top, you can draw a card with a message at the cash register. They sometimes turn out to be expectedly cheesy, but sometimes they really make you think. For example: “There comes a time in the seeker’s life when he discovers that he is at once the lover and the beloved.” Hmm…

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Details about this spot



Hilandarska 24, Belgrade

Opening Times

Mon - Fri 08:30 - 21:00, Sat 09:00 - 17:00


Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)