I’ve read somewhere that the true reason why people are drawn to accomplished artists or sportsmen is not fame or money, but the simple fact that they are doing what they love. I have no idea how true that is, but I distinctly remember that article came to my mind the first time I found myself in Superheroina shop in a peaceful street near Kalenic open market.
I stepped in and I found myself in a studio-shop that resembled my personal definition of a perfect working and creative environment that I just didn’t want to leave, with enthusiasm and love visible in every detail. Tanja Kuburovic, an architect, designer and the overall creative person behind the shop has created not simply a brand, but a true little universe where bold colors, cute cat-ghosts, pigs and sharks and her adventurous female superheroes run free and wild. Entering the shop is like finding yourself inside a book of stories, ones you can wear, carry around or sleep on.
Superheroina shop is most recognizable for playful, waterproof jackets and raincoats, but you can also find dolls, bags, stationery, accessories, T-shirts, mugs, lazy bags, pillows, or whatever Tanja’s vivid imagination that her hands sometimes barely can catch up with, comes up with next.
This little studio-shop is as authentic and original as it can be. And just visiting the place is guaranteed to make you smile, daydream and maybe even do something super-extraordinary, infected with the super heroine’s free spirit.