Bodega is hands down one of the city’s coolest stores, and a favourite of the city’s sneakerhead crowd. But as the headline suggests, there is a twist. I’m not going to tell you about the twist, because the company wouldn’t want me to, and because the surprise is half the fun of visiting the store.
What I can tell you though, is that approaching the unassuming storefront will be a touch confusing, and when you open the door and see shelves lined with dusty cleaning products, you may be inclined to turn around. Don’t. Just wait, and watch, and then enjoy one of Boston’s clothing meccas.
Are you intrigued yet?
For over a decade Bodega has been the go to for Boston’s hippest denizens, and all the confusion will be worth it once you have your hands on a fresh pair of rare kicks, an exclusive New Balance x Bodega collaboration sneaker, or even just a sweet logo tee. It will serve as a subtle nod that you’re now part of the club, and in on the joke.