Everyone knows Via Tornabuoni as Florence’s main shopping road… Although this posh (and closed to cars) road is more famous, no one takes it into account when it’s time to buy clothes! Instead, at Via Gioberti you’re more likely to see people walking up and down with lots of bags and big smiles on their faces. At first glance it doesn’t look any different from any other roads in the city, but concentrated on this street are many shops with my favourites.

Luckily we don’t have big malls or shopping centres in the nearby area yet, and we can still enjoy the art of looking at shop windows during an afternoon walk. The problem with Via Gioberti is the narrow pavement and the large amount of people rushing up and down. If you are lucky enough to find a reasonably (less) crowded day, you can find many shops with Italian brands, from shoes to accessories, cheap or expensive, manufactured or handmade, basic or artsy.

If you are brave enough you can give one of the most typical street foods of Florence a try, il Lampredotto! (I won’t tell you what it is so as not to spoil the surprise).

This street is just outside the centre and if you’re thinking of bringing home a wearable souvenir you should give it a chance!