Since I got to know the “Kauf Dich Glücklich” store in Berlin the store was always one of my top addresses when I visited the city. So you can imagine how happy I was when I heard that a “Kauf Dich Glücklich” store opened in Frankfurt. And my expectations were not disappointed!
With two floors “Kauf Dich Glücklich” offers an amazing selection of clothes for women and men as well as many little things you did not even know you wanted to have like books, home accessories, jewellery, nail polish, lemonade and other knick-knacks, which gives the whole store the atmosphere of a concept store.
The store is nicely done up so you immediately feel invited to browse through the great selection of clothes. At “Kauf Dich Glücklich” you’ll find many small labels and young designers who offer simple yet special clothes, that always looks cool and debonair and kind of represent the Berlin style for me. Two examples are the Scandinavian labels POPcph and Second Female. And while you try on all those nice clothes your plus one can either also shop or if he or she is not that fashion interested spend the time sitting on one of the comfortable seating areas drinking a coffee or a lemonade.
So “Kauf Dich Glücklich”, which means buy yourself happy, is a very appropriate name!