Marimekko is a Finnish textile and clothing company founded in 1951 and has since been known for its bold and colorful patterns, combined with simple clean cuts, that are often almost architectonic.
I’ve worked at the flagship store in Helsinki since I was a teenager, so naturally Marimekko has a special place in my heart. But I’m not the only one. Marimekko is part of the Finnish identity. It taught the Finns to embrace color, to dream and to stand out.
A fun part of working at Marimekko is that every pattern has its own story, and many of them an interesting history. The striped Tasaraita-unisex shirts have been sold continuously since the ’60s as a symbol of equality. And Marimekko’s most internationally known pattern, the Unikko flower, was designed around the same time as a protest to a ban Marimekko’s founder, powerhouse lady Armi Ratia, had set against flower prints. After seeing Unikko she had to give in and admit that her designers were clever enough to transform even the beauty of flowers onto fabric. By always reproducing and reinventing its classic prints, Marimekko makes sure they never go out of style!