Miun shop sells clothes that are designed and made in Finland, The clothes are Scandinavian style with a cute little twist. Miun makes two collections in a year. The designer uses lots of angel and flower figures and lots of bright colors (compared to the typical Finnish design).
Miun is worried about the environment, hence all the clothes, purses and wooden necklaces are made mainly in Finland, but also in Europe. The clothes are a very basic style, but the figures, textile and colors make them interesting. The main material used in the collections is bamboo jersey, which is also made in Finland.
The story behind the name is cute, like the clothes in the shop: the fashion designer Ilona Hyötyläinen, living in Savo (about 500 kilometres from Helsinki), used to say “Miun” (which means ‘mine’ in Savonian dialect) every time she saw someone wearing clothes designed by her. She said “Miun” so many times that in 2004 the first Miun collection was published. That’s how she found a name for her fashion line.
About the big sales in Finland: the summer sale starts right after Midsummer and Christmas. This year on Monday June 28th and Monday December 27th. They last for a month or so.