Soho House Group’s newest sensation Pizza East, has opened on Portobello Road, Notting Hill – and just like its sister restaurant in East London, the authentic Italian food and rustic country dining area is beautifully executed.
Taking over from the Old Fat Badger pub, Pizza East has retained some of the pub’s original Victorian features; the high and distressed ceilings and large open windows creates a light and welcoming space. While the old bar has been replaced with a tapas style eating area; adorned with hanging cuts of Italy’s finest legs of meat.
If you want to make an afternoon of it, get in early to secure a table (they don’t take bookings) and start with a selection of dishes from the antipasti menu, such as the beef crudo with rocket and parmigiano reggiano or the langoustines with chilli and monk’s beard. With palates teased, move onto one of their famous thin based pizzas; after one bite it becomes evident the products have been sourced further afield than the local Tesco! Wash it down with a watermelon martini …or a bottle of prosecco, and you’ll be mentally planning your next trip to Italy…or at the very least, your next visit to Pizza East.
As for the atmosphere, everytime I’ve visited, whether it be for brunch or a leisurely afternoon, the place is always buzzing. Being Notting Hill, you get a mix of the weird, wonderful and downright eccentric, so you’re never short of a people watching opportunity either. Buon Appetito!
Pizza East Portobello
310 Portobello Road, W10 5TA | West | +442089694500
Mon – Thu 08:00 – 23:30, Fri – Sat 08:00 – 00:00, Sun 08:00 – 22:30




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