Location. Location. Location. Supposedly, all important in home-buying, but I’ve gotten lucky. Very lucky. Because London Borough of Jam is literally 100 yards from my front door and I’m aware that a place like this only comes along once in a blue moon. If ever.
It is unique. Well, I can’t think of another place set up to sell homemade jams. It takes a leap of faith and confidence in your own ability to do something like this, luckily Lillie O’Brien (for she is LBoJ) is just that type of person.
She was the pastry chef at St John Bread & Wine and worked at the excellent Rochelle Canteen (both restaurants are truly fantastic and well worth a visit), so she knows what she is doing and I am writing this with a cup of tea and some toast covered with the LBoJ’s Blackberry and Bay jam and it tastes great.
The shop itself is super cute. The jams come with homemade tags and sit alongside food magazines, fresh cut flowers, artisan chocolate, African-print aprons, beer-making kits and fresh coffee beans.
A few example flavours to give an idea of the jams: Amalfi Lemon and Vanilla marmalade, Blueberry and Tarragon, Raspberry and Dill, while the Fig and Earl Grey is an annual christmas treat here! They are full of fruit and taste amazing and it would seems I am not the only one that thinks so, judging from this Telegraph article.
I’m just hoping she doesn’t get too big for the shop and move anytime soon.