Now before you say “arrr!” or “shiver me timbers”, let it be know that this shop was not opened in homage to the Pirates of the Caribbean film series. The new East India Company shop in central London is, in fact, a re-launch of the company with same name that was dissolved 135 years ago – the one chartered by Queen Elizabeth I. But instead of silk, cotton and opium, this reincarnation is focusing on luxury food items.
The shop oozes luxury as you enter it, feeling as though it is an off-site section of Harrod’s. Inside there are wide varieties of coffees, biscuits, spices and a tea library not just from India but also from artisan producers around the world. Rows of elegant tins, boxes and hampers line the shelves bearing a modern version of the East India Company logo. What’s nice is that you can taste and sample the products before you purchase – it certainly makes shopping easier (and filling, too!).
As for the prices, well, they won’t break the bank but they are a tad more expensive than what you find in the regular food shops so certainly not for everyday consumption. But if you’re after something for a present or a special treat then there’s definitely plenty to choose from.