The Snyder family founded this retro iconic Californian fast food joint in 1948. With its red, white and yellow palette and 1950s style palm tree logo, it stands out, glowing against a Western American backdrop.
By not franchising itself out, In-N-Out has been able to avoid saturating a nation with thawed burgers and limp fries, maintaining its luster to a dedicated flock of In-N-Out devotees. What I notice when I first walk into one of their restaurants is the juxtaposition between the chattering crowds and the smiling paper hat and pinafor-ed servers. It is their genuine helpfulness that indicates contented employees.
Driving along the freeway, I am always drawn in by the luring yellow arrow pointing over the exit, and know I can feast on a quick and satisfyingly cheap dinner. I usually order off the not-so-secret-menu, which comprise of ‘animal style’ options: A thousand island style sauce thickly spread over the fresh patty topped off with sweet grilled onions. Another ‘off-menu’ favorite is the protein style burger. This is a LA fave bun less, carb free option where the elements of a burger are wrapped in crunchy lettuce leaves. The standard menu is consciously traditional with the usual burger options, thick cut fresh fries, ice cream milkshakes and fountain drinks. The classic ‘double-double’ is comparable to any fancy deconstructed rival. In a blind taste test, In-N-Out would win, every time.