Yes don’t worry, this article is not about high fashion or about a brand you could easily find in many cities in the world. But here it’s more about movies and architecture! Here’s why!
This is the second store of the French fashion house Louis Vuitton in Rome, and even if I’ve never bought anything here (and I probably never will) and I’m totally not a fashion victim, I suggest a visit here because it’s the first time that I could see such an interesting concept.
The building that houses this store was the first cinema of Rome and closed many years ago, but when opening this store they decided to keep the original function of the place and the cinema screen is still there on the last floor. There is a movie list, updated every week with movies of a certain theme. You can read it outside the store. And it’s totally free with no need to buy something!
Not interested in movies or in fashion? Well just pretend you are and enter Louis Vuitton Etoile just to enjoy their amazing cinema armchairs! Don’t tell them I told you this!