Even though Från Ö till A is located at a well-known address, this shop feels sort of hidden. It’s located at the very end of Götgatan – just before the street becomes a bridge that takes you out of the city.
The larger share consists of pop-up brands, a few more expensive ones like the Swedish BACK, some vintage clothes, and even the owner’s own brand. It’s modern and young, and appeals to all genders.
Coming here is not only about the clothes though: with its three floors, 500 square meters and small cave-like rooms the whole environment becomes something extra and worth a visit in itself. Sometimes the clothes even feel more or less like decoration, especially down in the cellar, where selected pieces hang scattered along the room.
Last but not least: they’ve got a Ping-Pong table! Usually the store’s empty of customers, so you don’t have to be embarrassed if the only skills you’ve got is in beer-pong.