Open from early morning and way into the deep night. Endless counters stacked with red roses, bouqets arranged with bright blue and hot pink asters. Viru street flower stands are as kitsch as can be. But for some reason everyone still goes there for their flowers. There’s something about the kitsch, about the memories – must be the bittersweet nostalgia for old soviet times. It’s the place where I got my pale pink roses for the wedding of my first highschool love and it’s the place where I head to on Mothers Day in the springtime to get tulips for my mom.
If you are an aspiring actor or actress then you might want to hang around the bright flowers also since as the story goes, one of Estonia’s most notable acressess, Eve Kivi, was discovered right here at the Viru Flower Stands. The beauty was helping out a friend and calling out “Flowers, get your flowers here”. Among a long line of men wanting to buy flowers from the beautiful blond were two producers from St. Petersburg and the rest is history. She went on to star in a number of legendary Estonian films.
When you fall madly in love in the middle of the night (which is very likely in the deep colored Estonian nights) and want to gift your newly found love with red roses, Viru street is the place where you need to run.