Tourist boards – work with us!

On this page we’d like to introduce Spotted by Locals, and explain why we love working with tourist offices

Our story

As two travel addicts frequently frustrated by the obvious, touristy, impersonal, and out-of-date tips they found in their travel guides and on travel websites, Sanne & Bart van Poll launched Spotted by Locals in 2008.

Starting as an experiment blog with insider tips for Amsterdam in 2008, Spotted by Locals is now a series of apps and blogs with up-to-date tips by locals (or “Spotters”) in 66 cities in Europe & North America.

Sanne & Bart handpick Spotters and meet all Spotters in person in their city.

Our Spotters

Spotted by Locals is run by our passionate Spotters. These lovely locals live in the city they write about, speak the local language, and write about their favorite spots only.

In 2012 and 2014 our community of Spotters met up in Amsterdam (read more).

What makes us different from other city guides?

  • Real locals: our locals live in the city and speak the language;
  • Quality selection: Locals are selected, and only write about their favorite spots;
  • Up-to-date: All our articles are always up-to-date and up-to-season;
  • Unbiased: Locals don’t accept any form of compensation

What (some) other say about us

“…tips rarely found in the guidebook. […] My first port of call”
The Times | Read article

“…authentically local, on-the-ground advice…”
The Guardian | Read article

“…a useful series of blogs and iPhone app with locally written travel guides and reviews of hangouts and events.”
The New York Times | Read article

More “in the media’ here

Our audience

Our readers are young (mostly 20-40), experienced travelers, earn more than average, and have an extensive knowledge of the internet. They are curious and open – they like to try new things, and stay away from the “obvious”. More than the average internet population our visitors are affluent, highly educated, and have no kids (source: Quantcast analysis).

In October 2014 we had 930,433 pageviews (179,540 unique visitors) on our blogs.

Why we love working with tourist boards

Promoting great cities is what Spotted by Locals is about. By starting a Spotted by Locals city blog, we help raise awareness for your city as a tourist destination or place to live. City life is in our blood, and for us cities are the coolest “brands” there are.

How we can add value for tourist boards

Spotted by Locals can add value to tourist boards in the following ways:

  • Promoting your destination on our blogs
  • Content licensing: adding our locals’ tips to your apps, websites or products
  • Content creation for social media

1. Promote your destination on our blogs

Engage our niche audience of young, affluent and social city travelers and locals by telling a great story around your city. With display advertising, or branded content.

SbL › WienToerismus Takeover [01] 22082014 MockUp 02

The tourist boards of Ghent (2x) and Vienna are some of our advertising clients.

2. Content licensing

Our tips by handpicked locals in cities are unique. We are one of the very few publishers who can supply always up-to-date travel tips, as our locals check and update all their articles on a regular basis.

We created an API to easily share our content with selected 3rd parties, and integrate them into tourist office websites, mobile apps and other channels.

Visit Helsinki for example integrated our Spotted by Locals Helsinki locals’ tips on the Helsinki Tourist Office website, using our API. All tips are kept up-to-date automatically. This saves them a lot of content management / creation time.

Spotted by Locals Visit Helsinki : City of Helsinki’s official website for tourism and travel information 2014-09-23 17-06-36

The Ghent Tourist Board recently placed an order for a similar campaign

3. Content creation for social media

The social media teams of Tourist boards like Belgrade, Geneva, Paris and Tallinn have started sharing insider tips prepared by us. They get content their fans love and save content management & creation time & money because we do all the work. For free. Find some examples here.

The process is super simple:
1) Every week/month we select a very current “local tip of the week/month” for your city
2) We send this “copy and paste-able” tip by email, including picture & proposed share text

Tallinn 2014-08-14 18-28-19

What can we do for your organization?

We’d love to talk about how we can add value to your organization in a personal meeting, or a telephone / Skype call.

Please e-mail Bart van Poll (bart at spottedbylocals dot_com) with your ideas!

More in the media

“…authentically local, on-the ground advice…”

The Guardian

More in the media

Get in touch

Question about our app? Want to become a Spotter? Have an idea?
Whatever it is: we’d love to hear from you!

Click here
Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)