Image by Julia Heiligenbrunner

Rag – Hop & shop!

Founded in 1984, this store for streetwear comes with 21 years of history! It got bigger and bigger till they had to move to a three-story shop on Mariahilferstraße, one of Vienna’s two main shopping streets*.

The stuff on offer here covers a huge variety of things you can think of to put on your body. They sell shoes, clothes, belts, caps, bags, wallets, sunglasses and watches. Brands you get here range from A like Alpinestars® to Z like Zimtstern®, the only letters missing are X and Y. Really, there’s no label starting with an Y? Well, I trust those guys, if there were, they’d have it.

It may come as a surprise to some of you that really all sorts of customers gather at the 1000 square meter store. There are grannies shopping at Rag’s as well as seven-year-olds. Even though they have slightly more items for men, there are also lots of women working their way round here, a good mix I’d call it.

*) in case you were wondering: the other one is of course Kärntnerstraße in the 1st district, where you also find the fancy kind of stores.

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Details about this spot



Mariahilferstraße 20, Vienna

Telephone number


Opening Times

Mon - Fri 10:00 - 19:00, Sat 10:00 - 18:00


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Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)