Image by Karla Lončar

Borovo – Where the hip shoes live

Back in the socialist days, Borovo shoe and rubber factory was one of the biggest factories in the whole of Yugoslavia. It was founded near Vukovar shortly after the Second World War and was eventually hiring more than 20,000 workers, mostly women. Among other things, these hard-working ladies had been producing more than 20 million pairs of shoes a year!

However, everything changed after the beginning of the War for independence. Although the company continued its work away from the severely damaged Vukovar, things were never the same again. After the War, the production got back to its hometown but the demands of the newly found market were too much handle. There was not enough money to modernize the company and Borovo products kind of fell out of style.

Still, a significant change happened a few years ago, when Borovo presented new line of their sports shoe brand called Startas (photo), redesigned by Croatian designer Mauro Massarotto. Inspired by this collaboration, Borovo also decided to launch new line of Borosanas, orthopedic shoes for women, and Borominas, trendy wedge sandals. Now fully revived, with bold, colourful and creative prints, these brands are gladly worn items among Croatian youngsters. And not just them – reportedly, they have also been selling worldwide.

Startas, Borosanas and Borominas don’t just look great, they are also comfortable and hand made by Borovo workers. Perky and easily wearable for a show-off, they definitely make a rather cool souvenir, which you can find in many Borovo stores in Zagreb.

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Details about this spot



Preradovićeva 16, Zagreb

Telephone number


Opening Times

Mon - Fri 08:00 - 20:00, Sat 08:00 - 15:00


Startas Basic : Kn 99


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Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)