Image by Christine Syrad

Beat Heuberger – Making you drunk, making you hot

If ever there was an unorthodox combination to fixate one’s attention upon, Beat Heuberger’s chili and booze pairing has got to be up there in the top 3 or so. Surely.

I kept cycling past this intriguing looking shop on a daily basis – people were always sat outside it sipping wine and enjoying the neighbourly atmosphere of the piazza it’s located on…and yet it didn’t look like a bar. It wasn’t until I caught the glimmer of a wall lined with wine bottles that I hopped off my bike to take a peek. On one wall was an impressive collection of intriguing wines, ports, cognacs and grappas and on the other side was, in its own way, an even more striking collection of glass containers, each containing a different chili substance or some sort of other herbal concoction.

Try to count the types of chili displayed and you would be there all day. Another activity you could take part in is the wine/chili tasting sessions offered. You can see in the picture that the bar is equipped with chili powders for you to sniff. Whatever you end up doing there – you absolutely must initiate a chat with Beat. Perhaps it’s his chili-tinted glasses, but he insisted I must be Mexican three times now. Highly amusing! Give me more chili and perhaps the metamorphosis will actually take place one of these days.

For an up-to-date calendar of what Beat has planned for the year, take a peek here.

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Details about this spot



Morgartenstrasse 12, Zurich

Telephone number


Opening Times

Tue - Fri 11:00 - 19:00, Sat 10:00 - 17:00


Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)