Image by Christine Syrad

Neumarkt – Alice in Wonderland in Zurich

The thought of cramming a sofa into one’s suitcase may put some visitors to Zurich off the idea of taking a peek at a furniture shop, but let me tell you, Neumarkt is not your average furniture shop. You also don’t have to worry about inadvertently buying something as most of their wares are astronomically priced.

So let’s see if I can convince you to hush the practical voice in your head and consider a trip to this place more akin to a wander around an art gallery. The sumptuous furniture on display is nice enough to look at but what will really have your jaw dragging along the ground is the building itself. From the outside it appears to be nothing more than a regular old-style apartment building. Then you step inside to find that an Alice in Wonderland like environment has been recreated for adults!

The first time I walked in I was wearing a skirt – you may want to avoid this as half the building’s floors are iron grates and totally see-through from below! Below the grates you’ll see a pool of water and when you follow the stairs down to the pool and turn a corner you’ll discover a whole new feature. I’ll stop here with the description to avoid ruining the fun!

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Details about this spot



Neumarkt 17, Zurich

Opening Times

Mon - Fri 09:00-18:30, Sat 10:00 - 17:00


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Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)