Pur pur is a place with two faces. In the warm season you chill out on the terrace outside. At other times, you can relax in the oriental setting inside during the early hours but as the evening progresses, the venue turns into a night club with beautiful people and loud music (see photos).
The terrace has two sections. The front side, along Seefeldstrasse, is the “see and be seen” area where seeing really means “(people) watching”: something like the after-work drink for the professional crowds in their thirties.
If you are lucky you get to sit on the little sofa at the edge. The side terrace feels quieter: a place for focusing on the person you are with. The tables are decorated with nice red candlelight. You can also smoke the hookah when you sit outside.
During major football events, there are two TV screens outside, one in the front terrace and one in the back. During the Euro 2008, the former had a visible region of dead pixels (which probably means the crowd didn’t really care about football).
Inside the venue you get to sit on pillows and get in some “1000+1 nights” mood. The first thing you notice when you find a nice free spot to sit is the little paper note telling from which time the spot is reserved for others. But there is usually enough time to enjoy an evening drink.
From the snacks, try the tartar. From the non-alcoholic cocktails I like the frullato.