To be quite honest, this isn’t really a recommendation for shoppers, but for true admirers of old-fashioned interiors. Of course, Rancco is one of the oldest business-clothing brands in Serbia, and here you can find luxurious, high-quality suits (or – if you prefer – you can even ask for a tailor and get a custom-made outfit). However, the reason I would recommend you enter is the store itself: it’s completely preserved since its opening in 1983.
The interior hasn’t changed in over 35 years, and even a few salesmen who work here have been in the store since its opening. The architect of Rancco was Tomislav Zdravković, who also designed some of most famous and longest-standing Belgrade pharmacies, post offices etc. All of the original details are still here: a 19th century piano, stained glass, stunning woodwork. Whenever I enter, it is so quiet that I feel like I’ve walked into a museum, which is at the same time glamorous & spacious: a true palace.
There is also a new Rancco store, quite modern one, too, on Knez Mihailova 44, so don’t confuse them. However, even if you are most likely to find good suits there, one thing you will not find are the artworks on the walls. If you wish to walk up and down the quite extravagant 2500 square meters – Knez Mihailova 39 is a place for you. It will drag you off straight into history.