We Built This City London

Image by Peter Clayburn

We Built This City – Revolutionary souvenirs

If you’re among the hordes of London shoppers – residents and visitors alike – who’ve recoiled in horror at the souvenir shops on Oxford Street and the like, bear with me for a second: this is no ordinary souvenir emporium. No postcards of Kate and Wills here (though a line of socks known as Kate Middle-Toe is said to do well). The souvenirs and London-related articles on sale here are many and varied, but they’re all original, tasteful, often hilarious and a thoroughly welcome antidote to what’s on offer elsewhere.

I love the maps – there are hand-drawn maps of London, novelty but informative Tube maps of various types, beautiful renditions of specific areas of London, and even special-interest maps such as wild London and a map of film-related sites. But there’s a whole range of other art too, along with often smile-inducing interpretations of all the usual tourist-shop fare. 

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Details about this spot



56B Carnaby Street, London

Telephone number


Opening Times

Mon - Wed 10:00 - 19:00, Thu - Sat 10:00 - 20:00, Sun 11:00 - 18:30


Fridge magnet: £ 4


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Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)