El Paracaidista is something that I’d never seen before in Madrid: it’s a movie-bar, an art gallery, a decor-fashion-lifestyle-beauty-tech-accessories-gourmet shop, a cocktail bar and a terrace restaurant. All of that in the same historic building in Malasaña that once held the Royal Wax Factory.
When you enter the first time you have to become a “member” of this concept store (just give your name and your email at the lobby), once you’ve done that you can enjoy this experience of leisure, culture and shopping.
On the lower level is the art gallery and the movie-bar where they show thematic screenings. The first and second floor are the shopping areas with really cool, unique and original products — perfect for gift!
On the third floor is the Cuban cocktail bar inspired by the old clubs of La Habana. On the fourth and last floor is “Picnic in the Parq” the terrace restaurant with amazing views of the roofs of Malasaña (both bars open at 18:00 and close at 00:00).
To have a more interactive experience you can download their app, where you can discover all the articles and make a wishlist. You can pay directly with your phone or with the tablets that they have, or even pay at home, and they will send your purchases to the address provided, so you can still enjoy your time without carrying all the bags.