Birchbox SoHo New York

Image by Paula Ryszkiewicz

Birchbox SoHo – Beauty products paradise

Shopping for beauty products can sometimes feel intimidating and overwhelming, but Birchbox does an amazing job of making it a fun experience!  Birchbox made its name as an online beauty retailer, and New Yorkers are extra lucky to have their flagship brick-and-mortar store right in the heart of SoHo!

Birchbox is best known for their monthly online subscription box that sends beauty samples to your home based on your style profile. At the SoHo shop, I love that I can build my own box from samples at their beauty bar. The benefit of the sample box is that you can test a whole box of products before investing in a full-size item. Its a great opportunity to try out a new trend you may not be sure about. These boxes also make great gifts. There are lots of options so you can make it a personalized to your loved one. When I’m shopping for a Valentines Day gift, I go downstairs to the men’s shop to make a box for my boyfriend. 

It’s always so much fun to shop at Birchbox. I feel like a kid in a candy shop when I see all my favorite beauty products stocked on the sleek shelves. And if I’m ready to try something new, the sales clerks are always friendly and helpful. Birchbox regularly hosts events where customers are invited to try out new brands. You can also make an appointment for their services like hair styling, a makeover, or a manicure.

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Details about this spot



433 W Broadway, New York

Telephone number


Opening Times

11:00 - 20:00 daily


Build a box: US$ 15


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Last Changed Date: 2016-05-19 11:45:13 +0200 (Thu, 19 May 2016)