Living up to its name, Modelisme, this shop has stacks and stacks of what look to be vintage model replica airfix kits — the strangest of sorts though, as most of them are of once-operational war contraptions.
I was a bit taken aback that people really would still want to buy and build their own fighter planes, but seeing that these kits remain on shelves in their dusty vintage looking boxes maybe shows that people would rather not, in fact, exemplify them.
One of the curious brands on display is Revell, which ran for hobbyists for six decades, and which was started by builders and now 100% employee-owned Hobbico. There’s also Williams Bros Inc., which at the time were distributors of these 1/32 scale plastic model kits, retailing for around 59€.
In terms of odd places to find in Paris’s 1st district, Modelisme fits right in. And thankfully so; in a period where specialist knowledge migrates more and more to online spaces, this geeky boutique is well worth a curious visit. It will also be of particular interest to packaging and graphics geeks too.