Well, this definitely is not a high-key spot. But it is local and adventurous.
Students, workers, people raised in the city know what it is like — to enjoy hot shawarma (in Moscow they call it Shaurma, there are a lot of name differences between these two cities) when you’re hungry. It’s also a guilty pleasure for those who can afford coming to the restaurant but still like this type of food (like having a cheap hamburger when you’re already too rich for McDonald’s).
Usually shawarma spots are located close to underground stations and are not stable (new open, old close) but this one is special.
First, the shawarma is really good here. Second, it’s been open for so many years! This venue is so old that it’s mentioned in rock songs of the ’90s and is used as a landmark (“I saw Ann next to Shawarma on Liteyny”).