Retail therapy is notoriously known as an immediate mood booster. I hate waiting for trouble to occur in order to justify treating myself with shopping, that’s why I believe in preventive measures. Sometimes I prefer to stay on the safe side and go for Zara, H&M and Castro (Israeli fashion brand). But when my open minded mode is on and I’m looking for less ordinary outfits, Story shop is a definitely the place to be.
In Story they believe every brand they selected and the clothes, shoes and accessories have a story behind it. You can get a whole look from the bottom to the top or just grab single items. My bloody red Palladium boots, total black Nudie jeans and grey organic cotton Groceries sweater made it to my wardrobe from Story.
The Story chain includes 7 shops in the Tel Aviv area. Every shop has a different look and design but you can be sure, all of them are filled with “your next best outfit”. My favorite is “Short story” on Dizengoff street (see address below). Insider’s tip – ask for a sample sale of upcoming collections.