When you enter Victor’s Deli, it feels like you’ve stepped into a time machine and it sent you straight to the ’50s. Victor’s Deli was established 85 (!!!) years ago by Victor Bitran’s grandfather. He was an immigrant from Greece before WW1, who moved to south Tel Aviv and opened a fish deli in the middle of Levinsky Market.
Viktor is the master of pickled and smoked fish. Well, I know that most people don’t find this kind of food very attractive, but for me it’s delicious! Especially with a cold beer or vodka. Victor will cut the fish you want and will wrap it with yesterday’s news(paper). I highly recommend the herring and anchovy.
The store itself is very small and poorly designed, I think it’s the magic of the place. All over the store you can find old signs that Victor made and wrote some old saying on it – for example: “It’s nice to be important but it’s more important to be nice” or “Smile today, tomorrow can be worse”.
Victor is more than 80 years old, I guess that he is one of the oldest store owners who still provides service to his loyal clients and has been for decades. Go there and meet a real Tel Avian pioneer.