The advertising slogan of Henkies Hoekie, the flower kiosk directly next to The Hague Central station, intrigues me: betaalbare romantiek. (In English: affordable romance.) I always wonder… Is romance actually for sale? I doubt that. Although the slogan is incredibly effective: whenever I want to buy flowers for friends or family, I immediately think of Henkies Hoekie and I buy a big bouquet on my way to the party.
Original business vision
Henkies Hoekie has always been a real family business. Henk sr. started selling flowers as a street vendor more than 50 years ago already. Together with his wife, he later on opened the flower kiosk Henkies Hoekie at the Koningin Juliana plein. That’s only 300 meters away from its current location, at the other side of The Hague Central Station. After Henk jr. took over the flower kiosk, he maintained the original Henkies Hoekie business vision: daily fresh flowers for a reasonable price. Like the grand stock of various tulips and roses I spotted this morning on my way to the office.