90sqm is one of my top spots in Zürich for men’s and women’s fashion. It has everything going for it. Very friendly and helpful staff, beautiful, soft fabrics, cool accessories and it’s all sourced ethically, so there’s no need for post-purchase guilt.
As soon as you walk in here, you are greeted by big smiles and kind offers to help, without being overbearing. They don’t have a huge selection of clothes, shoes and accessories, but everything they sell has a story and is carefully conceived and executed. They source all the cool stuff so you don’t have to… I’ve picked up some gorgeous silky tops here and I also got one of my handbag essentials in this unassuming little store. My metal ’24 bottles’ water bottle is also just perfect for filling up from any of Zürich’s hundreds of fountains and its bright yellow colour always makes me smile.