The name ‘Dover Street Market’ suggests a location like any other London shopping destination, but this is no ordinary retail outlet. Launched as a concept store by Rei Kawakubo, visionary Japanese designer behind the Comme des Garçons label, Dover Street Market (or DSM as it is often referred to) is six floors of unashamed fashion luxury.
You won’t find any bargains here amongst the concrete floors, ramshackle sheds and lust-worthy furniture, but even if you don’t have a spare £ 500 to spend on clothing, it’s the perfect hotspot to check out new labels and marvel at unique visual merchandising and luxury interior design. DSM carries a host of brands, including the best range of scents in London alongside global fashion brands and London designers.
Each floor is like entering a new store with mini ’boutiques’ organised to showcase each designer. There is a café on the top floor which won’t cost you an arm and a leg, like a Lanvin shirt or an Alexander McQueen dress might.
It’s a place overflowing with creative imagination and innovative fashion: go and lose yourself there for an hour or two, you won’t regret it.