Jović Belgrade
A family of watchmakers
Maša from Belgrade
This beautiful shop belongs to the Jović family and is packed from floor to ceiling with watches, clocks, tools, machines, souvenirs, all kinds of unusual gifts. Gordana, the owner, and Srboljub, her father, are here daily, looking through their magnifying glasses repairing tiny mechanisms from early morning. Gordana's mother, as she told me, also used to be a watchmaker, but she used to be employed in the famous "Insa" factory, once situated nearby in Zemun.
Srboljub, a committed artisan, retired more than a decade ago, but he keeps coming to work; whenever I walk by, he is talking to his customers. Once, I was here, looking for the right leather watch strap, when the wife of the Chinese ambassador came to invite the Jović family for a rather formal party, since they have been friends for years. As Gordana told me, the ambassador is actually her apprentice, and a hard-working craftsman!
Even if you don't need a watch, actually - even if you don't need anything, you will love the owners and the shop interior, surrounded by the gentle sound of hundreds of watch hands. The window is also lovely, with the clocks and plants that will surely grab your attention. However, Gordana told me to look twice at this very store window display: in the middle lays a custom-made watch, which runs backwards. Just in case you need to save some time.
Belgrade Spotter Maša
About this spot
Gospodska 1
- Mon - Fri 08:00 - 20:00, Sat 08:00 - 15:00
RSD
no-price
+381
112616559
Our Belgrade City Guide
Find your way with 203 Insider Tips from our Local Spotters
Loved it? Join us!
Loved this Spot?Join your international community. Share your favs and become part of our international community!
Nice place right!? There’s so much more to discover:
Discover all other hidden gems in Belgrade
Beogradski Manijak
Deep down and dirty
"Beogradski manijak" in Belgrade gives everyone a much-needed respite. Everything about this bar is without a hint of pretense. Cheap booze, good music!
by
Vladimir
Dulović
IMR - Old Factory
Back to socialism!
The old factory of IMR (or Industria Motora Rakovica) in Belgrade used to produce tractors... check out this old socialist façade white it's still there!
by
Nedeljko
Ivaniš
Makadam
Made in Serbia
Makadam Belgrade collects various items made in Serbia, like T-shirts, cosmetics, books, puzzles etc under one roof. I can't just not buy things here.
by
Vladimir
Dulović
Marukoshi
Straight from Japan
The level of spiciness is just right, and the soups are filled with fresh, tasty vegetables and other ingredients, depending on which ramen you choose.
by
Tatjana
Avramović
Agi Pasta Gundulićev venac
Tasty and quick
Agi Pasta is my go-to spot when I need a quick lunch, as it's ready in under 10 minutes. I usually get pasta arrabbiata, which they make perfectly spicy!
by
Tatjana
Avramović
Bookastore
Books and coffee in one
Beyond books, Bookastore also offers a variety of products from local designers, such as jewelry, T-shirts, bags, posters, and more.
by
Tatjana
Avramović
Jevremovac Botanical Garden
All shades of green
It's a place where you can sit on a bench, enjoy the beautiful surroundings, take a walk through the garden, learn about plants... Or attend a concert!
by
Tatjana
Avramović
Bife bar
New hidden spot
Bife Bar has an interesting interior, with a striking pigeon mosaic as the first thing you see when you walk in. Its trademark are the homemade shots!
by
Tatjana
Avramović
Čarli
Kifle to die for
"Čarli", a miniature Belgrade bakery, has been in my neighborhood since the Yugoslavian '80s, making kifle day-in-day-out. The lovely ladies have stayed...
by
Vladimir
Dulović
Lili M
Burek at its best
This is an obscure burek spot I wasn't sure of whether I wanted to share. Their burek with cheese (the only one they do) is my very favorite...
by
Vladimir
Dulović
Babalu
Best sandwiches in the city
What makes the sandwiches at Babalu so exceptional are the various sauces that can be added—my favorite being honey-mustard.
by
Tatjana
Avramović
Heading to Belgrade?
203 Insider Tips from our local Spotters
Authentic Stories by Real People
Escape the Crowd & Travel Slow 🐌
... for just €9.99
✓ 0 Insider Tips from our local Spotters
✓ 203 Insider Tips
✓ Escape the Crowds
✓ Find Spots nearby
✓ Authentic Stories
... for just €9.99
City guides by those who know the city in and out!
Our Locals' Favorite Belgrade
Our team loves Belgrade
Get to know our other Spotters from Belgrade
As featured on:
