Svetlana Copic

Belgrade

Spotter since 2014

About me

About me
I’m a creative director in advertising and a serial creative entrepreneur.

A well-disguised introvert. Yoga freak(ish). A passionate reader. Curious and interested in too many things, mostly design, contemporary art and documentary filmmaking. In my free time, I am dedicated to the fine hobby of discovering amazing underground bands nobody has ever heard of.

My favorite fantasies usually include following the summer across the globe.

Why Belgrade?
Love is an irrational thing and in the case of Belgrade it is truer than ever. It is a city of extremes, absolutely not "normal" in any sense of the word; it is intense and vibrant, crowded and annoying, with too hot summers and too strong winter winds; it smokes too much, talks too loudly, parties too hard and it just can't ever seem to pull itself together and grow up a little, in spite of its ancient old age.

But then, it is so charming, with its two big rivers, magically calm summer Sundays, its mischievous spirit, nonchalance, humorous graffiti, and some spirited people that create great music, art, or simply know how to tell really good jokes.

Maybe I love it because it stays up while most other well-mannered and sensible cities take a nap, or simply because I was born in it. All I know is that whenever I leave, I start missing its edge very soon and thinking - perhaps normal is overrated.

Where can you find me online?
Instagram

My spots (26)

Smizla

Šmizla – Vintage Aladdin’s cave

"Šmizla" is not only one of the first, but also THE vintage shop in Belgrade. Don't go in a hurry: venture into this treasure trove when you have the time.

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Shopping

By

Svetlana

Copic

Jan 31, 2025
Nirvana-Street

Nirvana Street – Boatride on Belgrade rivers

"Nirvana Street" might easily become your favorite "street" in Belgrade and yet you can't really "walk" it- make friends with someone who has a boat!

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Relaxing

By

Svetlana

Copic

Jan 31, 2025
Yugodom

Yugodom – Night at the museum

"Yugodom" an apartment you can rent for your stay in Belgrade where everything is “made in Yugoslavia"- from the furniture, to every little detail...

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Relaxing

By

Svetlana

Copic

Jan 31, 2025
Under-the-Brankos-Bridge

Under the Branko's Bridge – Romance, Belgrade style

"Under the Branko's" Bridge - this pioneering amorous hooligan was followed by many, resulting in the creation of the most romantic spot in Belgrade.

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Relaxing

By

Svetlana

Copic

Jan 31, 2025
Moritz-Eis-Crna-ovca

Moritz Eis - Crna ovca – The great ice cream debate

"Moritz Eis - Crna ovca" : Two of the best ice-cream parlors in the very center of the Belgrade makes quite the phenomenon. Either way ice cream is a must...

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Coffee & tea
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Snacks

By

Svetlana

Copic

Jan 31, 2025
Mladost-table-tennis-bar

Mladost table tennis bar – Retro chill

"Mladost table tennis bar" is just as simple as it sounds- an old-school ping-pong bar to put your skills to the test, with a hint of nostalgia to enjoy.

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Bars
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Relaxing

By

Svetlana

Copic

Jan 31, 2025
Evica-gloves

Evica gloves – Fun luxury

"Evica gloves" are sold in several places around Belgrade, but you will find a nice selection in Singidunum Gallery, hand-cut and made of Italian leather.

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Shopping

By

Svetlana

Copic

Jan 31, 2025
Tamara-Radivojevic-showroom

Tamara Radivojević showroom – Silk and concrete

"Tamara Radivojevi showroom" raises the bar amongst local Belgrade designer shops offering strong and recognizable aesthetics through detail in the product.

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Shopping

By

Svetlana

Copic

Jan 31, 2025
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