Last week we were in Rijeka Croatia (Europe’s capital of culture in 2020!) to speak at the “Branding of Culture” congress. We were invited to give talk about the topic of “Storytelling as a key to successful branding”. This is the presentation (although if you weren’t there it’s probably not so useful. Mostly pictures – no words…)
It was a lot of fun to prepare this presentation, as the topic of storytelling is of course very close to our hearts. It was nice to see many of the speakers at the congress mentioned locals & storytelling as a key to success for culture organations…
We were honored to be invited at this interesting congress, together with great speakers like Erik Kessels (KesselsKramer), Boris Ljubičić (legendary Croation designer) and Kai Amberla (Finland Festivals). Thank you very much Rijeka 2020!
We were very pleasantly surprised by the cool city of Rijeka and would love to expand Spotted by Locals to Rijeka! We need locals to make it happen though…. If you’re a Rijeka local, please apply here!