In a very interesting article in easyJet’s magazine, Spotted by Locals is mentioned as a key contributor to what they’re calling ‘Holiday 2.0’! Where the Internet used to just help travelers in deciding on accommodation & airfares, mentioning the same ‘To Do’s’ as printed guidebooks, it’s morphed into something more personal and tailor-made over the years.
“More and more of us are rejecting the old hotel and-guidebook model for our holidays, turning instead to
online travel networks where we can connect with fellow travelers, whether that’s for advice, companionship or even accommodation. We’re calling it ‘Holiday 2.0’”