Laura from Florence

I'm a grown-up girl, but I feel like I am 27. I work in a theater company in Florence, I live with my boyfriend, Andrea, who is a kind of nerd... I like my sofa in which I can watch my favorite shows, I like visiting temporary markets, going to the cinema, finding secret places in my city. Sometimes I don't remember where I live, so I'm surprised to ride along Palazzo Vecchio and Pont...

Sep 4, 2025

Lila Toys Florence

A toy store without gender stereotypes

"Their idea of what a toy shop should be is: gender-neutral (it sounds like a revolution to me!). Kids are free to touch everything and to choose on their own."

This first shop is located in Via Maggio, between Palazzo Pitti and Piazza Santo Spirito, in a street where historically it is easy to find antique shops and art galleries.

I've found this shop by chance and I was quite surprised to find a toy store opening instead of a new trattoria or a lingerie store (you can read this in a polemical tone!).

Mauro, one of the partners of this amazing shop, talked to me about their idea of what a toy shop should be: gender-neutral (it sounds like a revolution to me!), kids free to touch everything, and to choose on their own. It isn't one of those shops full of toys and many other things in which you stand for a while and, after 10 minutes, you don't understand why you are there! There aren't so many toys, but they are chosen with criteria: let the kids develop their own personality.

Tell me the truth: Do you want to be a kid again, don't you?

No problem: There is even a good choice of toys for adults and they organize labs too.

Fresh news: the second opening is in Via delle Belle Donne 41R, near Santa Maria Novella railway station.

Art & culture

Shopping

About this spot

Via Maggio, 78r

Wooden toys:

€

24.90

Website

0558896746

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