Noa from Tel Aviv
Yooletta Tel Aviv
Beautiful paper shop
I don't know if I'm the only weirdo around, but I admit: I have a thing for paper stores. I love walking around, smelling the printings, checking the unique patterns, choosing a new designed notebook or a poster to hang on my walls.
This two-floor store is absolutely beautiful: it's full of light and color, beautifully designed and very colorful, but at the same time very quiet and relaxing. One of my favorite things about it is that the staff invests a lot of time on creative window showcases, so whenever I walk past it, I can't help but stop and stare at the new design, decoration, paper origami or anything else they've been able to come up with.
The prices, as expected, are pretty high - so I recommend you go in just to observe and take a look around, and if you see something you really like, allow yourself just this time. Your thoughts are happier when they are written inside a hand-made one-piece notebook!
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