Ivan from Milan

About me I was born and raised in Bulgaria, in a small countryside town in the south. The place somehow always felt too small. For the first 20 years of my life I never really left the country and this was eating me up from the inside. My thrive for discovering the world was simply too strong, so in 2004 I decided to catch up and jump to the other extreme. I have been moving pla...

Aug 4, 2025

Via Solferino Milan

Independent shopping

""Via Solferino" is a central Milan street, yet far away from the crowds. I go there to just look around the shop and I'm sure I can always find I..."

As you might know, Milan is not the worst place when it comes to shopping. If you are out for something different than the Golden Triangle (I think it actually got its name from the fact that your credit card needs to be Gold or higher to shop here) or the chain-mania at Corso Vittorio Emanuele, via Solferino is my tip for you.

Tucked away in the historical and very pretty Brera district, it's central, yet far away from the crowds you will find in the shops surrounding the Duomo. I go there to just look around and I'm sure I can always find the thing I didn't know I "needed". If you are looking for something, but you are not quite sure what that is, Via Solferino is your place. From ballerinas in 1001 different colors, a cool bag, hip pants or the glasses that no one else has, there are many different independent shops.

Tip - The street gets 'cut through' by a crossroad; pass the crossroad and continue on Via Solferino and after 20 min you will start encountering the 'play' part of the street - several of the coolest bars and restaurants of the city lined up next to each other.

Shopping

About this spot

Via Solferino

€

no-price

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