Jö is a small patisserie in the middle of Hamburg Ottensen. With lots of love, Jö bakes the sweetest macarons in town. The pastry of “Jö macarons” ensures Gaumenfreude best described as “pleasure wedding night” and they also deliver to similar events.
The Macarons’ history or career began about 100 years ago on the dessert plates and racks at the luxury hotels for tea-time. The secret of a good Macaron is the balance, it should not be too sweet.
Macarons appeal to me as pieces of art, and the taste equals colour. I tried them the first time at a wedding, brought in from Belgium.
Jö was founded by a Hamburger and a father and son from Zurich, who imported their passion for macarons from Switzerland to Hamburg. All handmade. Their philosophy – No artificial flavors, no preservatives, ecological shopping.
Sibylle tells me: “When we visited my family in Switzerland one day, we got the idea of the macarons, because that’s where they’re originally from. The name “Jö macarons” arose because the Swiss say “Joe” when they find something cute and our creations are very cute”, which I can confirm. So the name was a must!
The shop invites you in with a big open glass front through which you can learn passively, when father and son rock the bakery. Thanks to the expansion you can order your coffee with a tasting at the counter.
They also offer baking courses. Complicated to manufacture, quickly eaten.
My new credo: Without sweet it would be bitter!