Georg “George” Müller opened his shop at Gärtnerstraße in Eimsbüttel in 1971. It is the complete opposite of large chains like Guitar Centre or Just Music. If there is some kind of an order or organization in the shop, then it’s not visible to the unschooled eye. But despite the impression of chaos, George knows precisely what’s going on.
George gives preferred treatment to customers who bought their instruments at his store, like myself, others have to wait for up to four weeks. I bought my first guitar here at George’s Music Shop in 2006 and bought a second acoustic guitar with steel strings three years later and they both still sound fantastic. George wants to make sure that musicians get the best possible service for their money and he insists that the most expensive instruments aren’t always the best ones, or suitable for anyone. He encourages people to talk to their “local guitar dealer” if they want to buy new equipment, or need to have things repaired instead of consulting Google immediately.
George will not woo you, he will tell you if something sucks, or if you suck, or if you can do better. He is very straight forward- if there is an opposite of the word charming, then he is exactly that. But he’s an absolute expert in his field and has probably lived through many years of rock and roll. I don’t know how much there is to know about guitars, but I’m sure he knows everything and more.