Svetlana from Belgrade
Atelje Petlja Belgrade
No guts, no story
Stories about dreams coming true usually involve time, at least a few obstacles and some drama - before the final happy ending. That's what makes them interesting.
Yet, it seems that when the narrative deviates from the standard formula, it becomes even more captivating. Such is the story behind the new concept store in Dorćol quarter – Atelje Petlja might be setting a world record, if there was such a category, in the speed of turning a personal dream into reality.
It all started with a perfectly usual Saturday afternoon coffee between two childhood friends - one of them a fashion designer, the other a pop singer. Among other subjects, the idea of how great it would be if they had their own shop popped up. The same evening, while leisurely going through newspapers, one of them found an ad for shop rental - describing exactly the kind of place they were daydreaming about. On Monday, they signed the lease. A month later, the shop opened, looking exactly as they wanted: cheerful, eclectic, fun and creative, the kind of place that makes you happy the moment you walk in. Its name is a word game and means both "stitch" and "guts", just adequately I'd say.
The shop features unique hand-painted dresses, T-shirts, lazy bags, bags, sleeping masks, an explosion of accessories, a vintage area and many other things, with great energy being the most prominent of all.
So, not a standard story at all. And I'd say it even ends with a happy beginning.
Our Belgrade City Guide
Find your way with 203 Insider Tips from our Local Spotters
Join as a Spotter?
Loved this Spot? And love your city? Join your local team. Share your favs and become part of our international community!
Nice place right!? There’s so much more to discover:
Discover all other hidden gems in Belgrade
Miamiam
Fine casual
Miamiam blends French flair, Indian spice, and Michelin-star finesse in a cozy Belgrade bistro. Try the beetroot halva, you won't regret it!
by
Anđa
Savić
Museum of Ivo Andric
Hidden Literary Gem
Tucked in Belgrade, this modest and intimate museum preserves Ivo Andric’s life and work, from his typewriter to his Nobel Prize — authentic and deeply personal.
by
Anđa
Savić
Vanilica
Straight outta the oven
"Vanilica" in Belgrade doesn't have a vast offer of pastries - it's a small, unassuming, family-run bakery that I just love for the cakes and gibanica...
by
Dušan
Lopušina
Stari šlep
A comfy hideout on the water
"Stari šlep" is the perfect restaurant for the summer days/daze in Belgrade. Its name means 'the old barge' - I'd recommend a fish soup and salad here.
by
Dušan
Lopušina
Radecki Club/restaurant
Village within a city
"Radecki club/restaurant" on Belgrade's Zemun quay: a true local oasis - no espresso here, just plain good old 'domestic' Turkish coffee. Lots to see here.
by
Dušan
Lopušina
Balkan Ekspres restaurant
Train on the hilltop
"Balkan Ekspres restaurant" is in Belgrade's Zemun, a city of its own. This place is worth visiting if only just for the views from inside the train car...
by
Dušan
Lopušina
Dorćol Platz
Event area for everyone
Dorćol platz is my favorite event venue in Belgrade. It's a meeting place for people into cultural & social change. Always something creative here...
by
Anđa
Savić
Residence of Princess Ljubica
A cup of history
The Residence of Princess Ljubica in Belgrade is one of the few buildings that date to early the 19th c. Discover the bourgeois Serbia of the past!
by
Anđa
Savić
Kutijica
Creative food, out of the box!
The daily menu can, for example, include pumpkin with leek and poppy seeds, Thai curry with dried banana, chutney and raita. Or the good old veggie burger.
by
Dušan
Lopušina
Morava Butcher Shop
Meat concept store
After 40 years of providing the people of Belgrade with the best steaks, "Morava Butcher Shop" is now the first Meat Concept Store in town...
by
Anđa
Savić
Stefan Nemanja Monument
Belgrade's largest
The "Stefan Nemanja Monument" in Belgrade is the city's largest - it always reminds me of The Lord of the Rings...
by
Nedeljko
Ivaniš
Dobra Pljeskavica
Mile's True Pljeskavica
Pljeskavicas are like Serbian burgers, but much bigger and tastier. Mile makes some amazing pljeskavica, some of the best in Belgrade in my opinion...
by
Anđa
Savić
Heading to Belgrade?
203 Insider Tips from our local Spotters
Authentic Stories by Real People
Escape the Crowd & Travel Slow 🐌
... for just €9.99
Heading to Belgrade?
✓ 0 Insider Tips from our local Spotters
✓ 203 Insider Tips
✓ Escape the Crowds
✓ Find Spots nearby
✓ Authentic Stories
... for just €9.99
City guides by those who know the city in and out!
Our Locals' Favorite Belgrade
Our team loves Belgrade
Get to know our other Spotters from Belgrade
As featured on:
