I wanted to have a sister all the way till the end of primary school- that is until I started to appreciate the absence of ugly scenes caused by "borrowing" clothes and other heavy property and privacy violations.
But while other sisters were busy cat-fighting, at least two of them have been engaged in less futile activities, such as starting their own fashion line. JSP (an abbreviation of the names Jelena and Svetlana Proković) emerged in the early '90s. Since then, the hard working duo has also been engaged in styling and costume designing for theatre and movies, plus managing to regularly appear in Belgrade Fashion Week, winning best designer and best fashion show awards here and there.
But let's focus on what's really important: if you are new to this brand, prepare for brave cuts and some pop-reference decoding, as inspiration for a collection that's as likely to come from Frankenstein's Bride as from Mad Max.
Color palette is one of my favorites, or rather non-color palette, based mainly on black, white and variations of grey, with bold accents in electric blue, emerald green and metallic. Real crafting is in the details and sometimes you will buy first and discover some fun stitching later that only you will know about.
JSP brand shares the space with Lilu Shoes (made by Danijela Biškup), which makes the visit to this place even more interesting. You can custom-order everything and I can attest - they are not only beautiful, but really comfortable too.
Makedonska 30
Shirts:
RSD
30000
Find your way with 203 Insider Tips from our Local Spotters
Loved this Spot?Join your international community. Share your favs and become part of our international community!
"Beogradski manijak" in Belgrade gives everyone a much-needed respite. Everything about this bar is without a hint of pretense. Cheap booze, good music!
by
The old factory of IMR (or Industria Motora Rakovica) in Belgrade used to produce tractors... check out this old socialist façade white it's still there!
by
The level of spiciness is just right, and the soups are filled with fresh, tasty vegetables and other ingredients, depending on which ramen you choose.
by
Agi Pasta is my go-to spot when I need a quick lunch, as it's ready in under 10 minutes. I usually get pasta arrabbiata, which they make perfectly spicy!
by
Beyond books, Bookastore also offers a variety of products from local designers, such as jewelry, T-shirts, bags, posters, and more.
by
It's a place where you can sit on a bench, enjoy the beautiful surroundings, take a walk through the garden, learn about plants... Or attend a concert!
by
203 Insider Tips from our local Spotters
Authentic Stories by Real People
Escape the Crowd & Travel Slow 🐌
✓ 0 Insider Tips from our local Spotters
✓ 203 Insider Tips