Identity Belgrade
JSP and Lily shoes
Svetlana from Belgrade
I wanted to have a sister all the way till the end of primary school- that is until I started to appreciate the absence of ugly scenes caused by "borrowing" clothes and other heavy property and privacy violations.
But while other sisters were busy cat-fighting, at least two of them have been engaged in less futile activities, such as starting their own fashion line. JSP (an abbreviation of the names Jelena and Svetlana Proković) emerged in the early '90s. Since then, the hard working duo has also been engaged in styling and costume designing for theatre and movies, plus managing to regularly appear in Belgrade Fashion Week, winning best designer and best fashion show awards here and there.
But let's focus on what's really important: if you are new to this brand, prepare for brave cuts and some pop-reference decoding, as inspiration for a collection that's as likely to come from Frankenstein's Bride as from Mad Max.
Color palette is one of my favorites, or rather non-color palette, based mainly on black, white and variations of grey, with bold accents in electric blue, emerald green and metallic. Real crafting is in the details and sometimes you will buy first and discover some fun stitching later that only you will know about.
JSP brand shares the space with Lilu Shoes (made by Danijela Biškup), which makes the visit to this place even more interesting. You can custom-order everything and I can attest - they are not only beautiful, but really comfortable too.
Belgrade Spotter Svetlana
About this spot
Makedonska 30
- Mon - Fri 09:00 - 21:00, Sat 11:00 - 17:00
Shirts:
RSD
30000
Our Belgrade City Guide
Find your way with 203 Insider Tips from our Local Spotters
Loved it? Join us!
Loved this Spot?Join your international community. Share your favs and become part of our international community!
Nice place right!? There’s so much more to discover:
Discover all other hidden gems in Belgrade
Kutijica
Creative food, out of the box!
The daily menu can, for example, include pumpkin with leek and poppy seeds, Thai curry with dried banana, chutney and raita. Or the good old veggie burger.
by
Dušan
Lopušina
Morava Butcher Shop
Meat concept store
After 40 years of providing the people of Belgrade with the best steaks, "Morava Butcher Shop" is now the first Meat Concept Store in town...
by
Anđa
Savić
Stefan Nemanja Monument
Belgrade's largest
The "Stefan Nemanja Monument" in Belgrade is the city's largest - it always reminds me of The Lord of the Rings...
by
Nedeljko
Ivaniš
Dobra Pljeskavica
Mile's True Pljeskavica
Pljeskavicas are like Serbian burgers, but much bigger and tastier. Mile makes some amazing pljeskavica, some of the best in Belgrade in my opinion...
by
Anđa
Savić
Silosi
Chill and dance by the riverside
Silosi are an old industrial place reimagined as a cultural and vibrant riverside spot with different kinds of festivals organized around it occasionally.
by
Uroš
Arsenović
Cafe Strip
All my favourite colours
"Cafe Strip" in Belgrade is just full of colors. And not only that! There's tons of stuff everywhere... but everything's just perfectly placed. So cozy!
by
Uroš
Arsenović
The Confluence
Belgrade on the sea
The spot where the river Sava flows into the Danube is one of the spots in Belgrade I like to stop, look, breathe and enjoy the calming 'sea'...
by
Vladimir
Dulović
Bus Station Buffet
Old, busy and scenic
Belgrade's main bus station has a café in front of the departure platforms whose assortment of clients make "buffet" the perfect word to describe it...
by
Maša
Seničić
Dogma Brewery
Beer paradise
"Dogma Brewery" is beer paradise in Belgrade. Big hangar, high ceiling & a 7-meter long bar. Enjoy a tap beer while looking at the industrial environment.
by
Uroš
Arsenović
Nirvana Street
Boatride on Belgrade rivers
"Nirvana Street" might easily become your favorite "street" in Belgrade and yet you can't really "walk" it- make friends with someone who has a boat!
by
Svetlana
Copic
Šmizla
Vintage Aladdin’s cave
"Šmizla" is not only one of the first, but also THE vintage shop in Belgrade. Don't go in a hurry: venture into this treasure trove when you have the time.
by
Svetlana
Copic
Heading to Belgrade?
203 Insider Tips from our local Spotters
Authentic Stories by Real People
Escape the Crowd & Travel Slow 🐌
... for just €9.99
Heading to Belgrade?
✓ 0 Insider Tips from our local Spotters
✓ 203 Insider Tips
✓ Escape the Crowds
✓ Find Spots nearby
✓ Authentic Stories
... for just €9.99
City guides by those who know the city in and out!
Our Locals' Favorite Belgrade
Our team loves Belgrade
Get to know our other Spotters from Belgrade
As featured on:
