Looking at the window display of Ludidou toy shop brings me back to my childhood memories, when kids’ toys were just simpler than now, but so beautiful and unique.

At Ludidou you can still find this kind of toy: a lovely selection of handmade fabric toys, created with love and passion by Marie-Christiane, a very talented toy designer who’s been making them since the early 90s.

All Ludidou toys are unique pieces, environmentally friendly, entirely created with 100% Swiss made fabrics, both fun and educational and, last but not least, machine washable, so very handy for the parents, too.

Ludidou’s collection includes dolls, plush toys for toddlers and babies, fabric books and even kids backpacks with lovely animal patterns to accompany them during their first years of school.

One of my favourite is the fruits and vegetables basket that you can fill with a wide selection of small plushies in the shape of kiwis, apples, strawberries, avocados, carrots, cabbages etc: a very smart idea to get kids to know, in a very fun way, some of their 5 a day!