Football tourism is big business – visitors to London and the UK do so as much for the love of the Beautiful Game as they do for the latest waxworks at Madame Tussaud’s, the skyline views from London’s latest rooftop bar and to see how where the films featuring a bespectacled schoolboy wizard on his broomstick were made – and leading Premier League clubs including Arsenal have understood this by leading the way with its club museum and stadium tour.
With or without a match ticket, the Arsenal Museum is the perfect place to learn more about how one of the biggest clubs in the English Premier League originated from its South London beginnings in 1886 right through to the modern day and the club’s famous 49-game unbeaten run across the 2003-04 seasons. There are stacks of silverware on display (let the football banter commence!) but one of my favourite items are the goalkeeper gloves worn by Jens Lehmann during that unbeaten run as he kept wearing them until on the losing side. Imagine the smell (or maybe not!) when that cabinet is opened.
Tickets are combined with the Emirates Stadium Tour, a self-guided audio tour in ten languages behind the scenes at Emirates Stadium, the home of Arsenal. Go pitchside and sit in the home dugout, take your seat in the home changing room or sit in the comfy surrounds of the Directors’ Box as you see and hear what goes on in this stunning 60,000 seater football stage.