Gogol & Company Milan

More than books

Michela from Milan

""Gogol & Company" Milan is a book shop which takes the setting of an NYC-Italian quirky mix of a living room, cafeteria and private library."

Anybody remember books, the real physical thing? In times of E-books and hectic urban life, folks carrying around all essential items of daily survival on their iPhones, those little, dusty, specialised book shops from our childhood have practically disappeared. All of them? - Nope, thanks to the group of friends behind Gogol & Company there is hope for all of the folks who enjoy the feeling of holding a real old-school book in their hands.

Being rebels by heart, Gogol's founder went against the trend of mass taste mega-stores and created a counter-trend. The result is a little stretch of paradise, a shop cum café with an excellent selection of books from independent editors and small/medium publishers, ranging from children's books and comics to rarities and fiction. People just love it, thus, finding one of the vintage leather lounge chairs free to sit down and start reading needs a bit of luck.

The look-and-feel of Gogol is best described as NYC-style with an Italian twist. The atmosphere is a quirky, funky mishmash of cozy living room, cafeteria and private library. In Italian maybe it's best described as 'salotto'. Food-wise, the buttery croissants are delicious, non-coffee addicts will be happy about the organic tea selection.

During happy hour Gogol's location, off the beaten track overlooking a quiet piazza (close to the Tortona design district), is an ideal setting to have aperitivo in an unusual environment, tranquil enough to catch up with friends or simply soak in some serene moments after a hectic day.

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Milan Spotter Michela

About me Hey, I am Michela Susanna. Originally from up North I've lived and worked in Milan for quite a bit of time. As a designer and urbanist I love wondering while wandering, spotting new places and things and immersing myself into the urban hustle and bustle. That's my lifeblood, that's how I tick and where I get my inspiration from. Being an urban 'nerd' from head to toe I have been very lucky to call some really cool and very diverse cities my home, such as Brussels, Helsinki, London, Berlin and Hamburg. Add in some project work in Stockholm, the US and Amsterdam and ...

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Dec 4, 2025

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