Magazinche is a popular shop for handcrafted stuff produced locally. You can find it on 2 locations in Sofia and 1 in Plovdiv.

My recommendation here is for shop they opened first, in Lozenets – a centrally located residential area. You will have the chance to enjoy a quiet walk in one of the oldest neighbourhoods of Sofia. The difference can easily be seen – a lot of (old) houses, small blocks, paved streets and cats.
At the same time, the shop is very close to the central streets: about 12 minutes walking distance from Patriarh Evtimiy Square.

Magazinche is easily spotted – the facade is covered with colourful drawings and on the shop window you will see all kind of beautiful stuff. It is an Instagram-worthy place!

If you are looking for cool gifts, here you can find and buy local products such as jewellery, cosmetics, accessories, books, paintings and decorations. All of them are made by Bulgarian artisans and crafters.

Check Magazinche’s Instagram and you will want to visit it, be sure of that!

And when you are in this area, do not miss to check Soul Kitchen restaurant (read the article here).