Sweden is a seriously coffee-crazy nation. It’s currently ranked sixth in per capita consumption of ‘kaffe’, so tea drinkers — especially black tea drinkers (as opposed to folks who are into green and herbal varieties) — can feel a bit left out. Fortunately, for those of us living in Malmö, Taste of Britain takes up the slack in a most delightful way.
This small, independent shop owned by two ‘homegrown British ladies’ (their own description) imports and sells a terrific selection of British food, drinks and gifts, including a wide array of traditional British black tea brands and all the tasty treats you’d want to accompany your ‘cuppa.’ Taste of Britain also stocks many British pantry staples like Marmite, crumpets, and sausage rolls that are much appreciated by the UK ex-pat population living here, especially around the holidays, when you will find items like Cadbury Creme Eggs (Easter) and mince pies (Christmas).
However, it’s the local natives who are among the shop’s most enthusiastic customers. Swedes are extremely well-traveled, and even if they haven’t been to London recently, they consume a lot of UK-produced movies and television programming (subtitled, not dubbed!) where many of the shop’s most popular offerings appear almost as characters. (Curly Wurly anyone?)
The Malmö City Shopping Association recently selected Taste of Britain as its “Shop of the Year” for 2021, citing it for exemplary service and customer experience both in the store and online. Their Facebook page is also actively maintained and frequented by a lively community of Anglophiles like me.