The Sword and the Rose San Francisco

Metaphysical supply shop

Marcus from San Francisco

""The Sword and the Rose" in San Francisco is a shop that's out of a fairy tale -- it's really a full-on magic store for all your magical supply needs!"

The Sword and the Rose is something out of a fairytale. Truly. Walking in the Cole Valley neighborhood one day I noticed an entryway that led to a hidden garden. Upon exploring further I noticed in the back behind some vines was a short hobbit-like door leading to a full-on magic store. At first glance, it looks like something trying to be a tourist stop for some eccentric Harry Potter fans or some such. But it is nothing of the sort. It is a fully functional magic store filled with everything from books to talismans to a corner for Tarot readings. The store just has a magical, tranquil ambiance. The owner is a local and always willing to strike up conversation about anything.

Whether you believe in magic or not, this is a one-of-a-kind stop that will take you a little while to believe is real. The Cole Valley neighborhood, colloquially known as the "Brunch Capital", is a very mellow, sunny part of the cities populated with families and couples. It's a stone's throw from Golden Gate Park and a train ride from downtown and the beach. But for a nice respite from the outside world, a trip through a secret garden into another realm is a must.

Art & culture

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San Francisco Spotter Marcus

About me I'm an SF native and have lived here since forever. I enjoy exploring, both within the city limits and around the area, specifically for places off the beaten path. I grew up near the Haight-Ashbury district and accordingly have developed a passion for the city's colorful music scene. I picked up playing guitar at age 6 and have continued to this day. I am currently in a band with some friends and we sometimes play at various small music venues around the city. Through music, both by attending concerts and performing, I've discovered a whole other layer to the city, one that is...

About this spot

Carl Street 85

US$

free

Website

4155890477

Social

Oct 6, 2025

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