In the trendy 7th district of Vienna the concept store musette (small "muse" in French) stands out with its thought-through selection of products assorted around a topic.

"Confiserie zum Süßen Eck" in Vienna is a creative family business dedicated to enriching the lives of every sweet tooth - for over 100 years!

Famous for its superb ham, Viennese manufacturer Thum has opened a flagship store that boasts simple and hearty street food in the typical Viennese style.

"Schallter Audio & Records" in Vienna is a very organized music store where I bought my first record here. They even sell spare parts for record players...

"Naturkost Liola" in Vienna sells products from local farmers & follows a zero-waste principle. In summer, they also have the cutest little wooden terrace!

Another plus is that with just 23 calories per 100 millilitres, they have only a third of the calorific value of their alcoholic counterparts.