I like unique looks and original clothes, but as you know in this era of mass production it’s difficult to purchase non-standard outfits. Buying new clothes for me used to be challenging because I always wanted to avoid fast fashion items & didn’t  know where to shop. I dreamed of local brands that would offer consumers different choice. To my great surprise, I discovered a concept store of Armenian designers – 5Concept.

My first dress was a birthday present from my husband. Surprisingly, every tourist I guided asked me questions about this dress and their interest grew when they learned that it was a local brand. The only “bad” thing about the clothes I get from 5Concept is that sometimes I receive too much attention from my tourists. They always notice what I wear.

So if you want to buy a quality and unique product by Armenian designers who, by the way, took part in the Milan Fashion Week last Winter, you should visit this artistic store which has the most friendly, warm and professional staff. You’ll definitely want to spend more time here, because the special ambience makes you feel like you are in a fashion art gallery. The immense imagination of Armenian designers and their delicate taste will catch your attention.

If you are into special sensations and high taste, this is the place for you to stop by.